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An Overview Of Social Media Networks and Article-Sharing Strategies

By Tom Seest

How Often Should Blogs Be Shared to Social Media Accounts?

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Social media platforms have increasingly become critical channels for distributing blog content and engaging audiences. However, the question that often baffles content creators and marketers is, “How often should blogs be shared to social media accounts?” The answer varies depending on several factors, including the platform in question, your target audience, and your overall social media strategy.

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How Often Should Blogs Be Shared To Social Media Accounts?

Determining the optimal frequency for sharing blog content on social media is a nuanced challenge that hinges on various factors, such as the platform, target audience, and content type. For instance, sharing a blog post too frequently on Facebook could lead to audience fatigue, whereas infrequent posting on Twitter might mean your content gets lost in the rapid tweet stream. Generally, each platform has its own set of unwritten rules and best practices that can guide your posting strategy.
On platforms like Facebook and LinkedIn, sharing blog posts 1-2 times a week is generally considered effective. These platforms thrive on in-depth engagement rather than quick scroll-throughs. In contrast, Twitter, being a fast-paced platform, allows for more frequent posting—about 3-5 times a day. Meanwhile, Instagram, with its visual focus, may be suitable for sharing blog-related images or short video clips 1-3 times a week. Pinterest, however, stands as an outlier, where sharing can be as frequent as 5-10 times a day, given its unique content-discovery mechanism.
It’s essential to tailor your sharing strategy to align with specific goals—whether it’s brand awareness, lead generation, or community engagement. Moreover, a flexible approach that adapts to performance analytics can provide valuable insights for tweaking your posting frequency. Remember, in social media, one size rarely fits all. By being mindful of platform-specific nuances and continuously monitoring engagement metrics, you can strike the right balance for sharing your blog content.
The landscape of social media is vast and ever-changing. What works today might be obsolete tomorrow. Nevertheless, understanding how often to share your blog posts on different social media platforms can substantially boost your reach and engagement.

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What Are Factors to Consider When Sharing To Social Media?

Here is a quick summary of factors to consider when publishing to social media platforms:

Audience Behavior:

  • Know when your audience is most active.

Content Relevancy:

  • Evergreen vs. time-sensitive content.

Posting Frequency:

  • Striking a balance between spamming and under-sharing.

When it comes to sharing blog posts or any form of content on social media, several critical factors can significantly impact your reach and engagement. One of the foremost considerations is audience behavior. Knowing when your audience is most active across different platforms can help you time your posts for maximum visibility. This requires analyzing your social media analytics to identify peak engagement times. Additionally, the type of content you’re sharing also matters. Evergreen content can be shared multiple times over a longer period, while time-sensitive or trending topics might require immediate and frequent sharing to capitalize on their relevancy.
Another vital aspect to consider is the platform’s unique characteristics and limitations. For example, Twitter’s fast-paced environment may necessitate frequent posts, while LinkedIn’s professional audience might appreciate more in-depth, thoughtfully spaced content. Understanding these platform-specific nuances can help tailor your sharing strategy. Finally, balance is key; oversharing can lead to audience fatigue and decreased engagement, while undersharing could make your content easily forgettable. Thus, it’s crucial to find a middle ground that keeps your audience engaged but not overwhelmed, adjusting your approach as you gather more performance data.

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Are There Platform-Specific Guidelines For Sharing to Social Media?

Indeed, each social media platform comes with its own set of unique characteristics that influence how often and in what manner you should share content. For instance, Facebook values longer engagement and provides more leeway for diverse content types like videos, articles, and live events. Generally, sharing blog posts 1-2 times a week on Facebook is sufficient for keeping your audience engaged without overwhelming them. On the other hand, Twitter is a fast-paced environment where tweets have a shorter lifespan. Frequent tweeting—around 3-5 times a day—is not just acceptable but often necessary to maintain visibility. Each tweet can be a mix of new posts, retweets, and older evergreen content.
LinkedIn, with its professional-oriented audience, also allows for less frequent posting, much like Facebook, but the content should generally be more tailored to industry trends, educational insights, or professional development. Instagram and Pinterest are heavily visual platforms; the former may require 1-3 posts per week, using visually appealing images related to your blog or short video clips, while the latter can sustain a much higher posting frequency, up to 5-10 times a day, with various pins pointing back to your blog content. Understanding these platform-specific guidelines can be instrumental in crafting an effective social media strategy for sharing your blogs.

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What Are Facebook Specific Guidelines for Sharing Articles?

Here is a summary of Facebook specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Use native video clips to preview blog content
  • Leverage Facebook Groups related to the blog’s niche

When it comes to sharing articles or blog posts on Facebook, a platform known for its community engagement and content diversity, there are some specific best practices to consider. Generally, sharing your blog posts 1-2 times a week is considered effective for maintaining a steady level of engagement without overwhelming your audience. Unlike platforms such as Twitter, where the content turnover is rapid, Facebook allows for a longer shelf-life for your posts. This makes it crucial to focus on quality over quantity, leveraging the platform’s rich multimedia options like native video previews, carousel posts, or even live video discussions to introduce or supplement your blog content.
Another vital consideration is the usage of Facebook Groups and community pages that relate to your blog’s niche. Sharing your articles in these targeted communities can significantly boost your reach and engagement levels. However, it’s important to remember that these groups often have their own set of rules and guidelines for sharing content; ensuring you adhere to these can enhance your reputation and make your article sharing more effective. Overall, Facebook offers a nuanced yet potent environment for blog sharing, requiring a balanced and thoughtful approach.

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What Are Twitter or X-Specific Guidelines for Sharing Articles?

Here is a summary of Twitter or X-specific guidelines for sharing articles:

Recommended Frequency:

3-5 times a day

Best Practices:

  • Utilize hashtags effectively
  • Consider tweet threads for longer content

Twitter operates in a much faster-paced environment compared to other social media platforms, making it crucial to understand its unique dynamics for effective article sharing. Generally, it’s advisable to tweet about 3-5 times a day to maintain a consistent presence and engage your audience. Given Twitter’s real-time nature and the fleeting lifespan of tweets, frequent posting is not only acceptable but often encouraged. Your daily tweet count can include new blog posts, relevant retweets, and even older articles if they’re evergreen.
Hashtags are another critical feature to consider on Twitter. Using 2-3 relevant hashtags per tweet can significantly expand your content’s discoverability without making the tweet appear cluttered. Moreover, you might consider utilizing tweet threads for sharing articles that cover complex topics. A well-crafted thread can provide your audience with bite-sized summaries and encourage them to read the full article for more in-depth information. It’s all about striking a balance between frequency, relevance, and succinctness when sharing articles on Twitter to maximize reach and reader engagement.

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What Are LinkedIn Specific Guidelines for Sharing Articles?

Here is a summary of LinkedIn specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Professional tone and language
  • Leverage LinkedIn Articles for summarized versions

LinkedIn, with its professional focus and career-oriented audience, demands a more measured and targeted approach when it comes to sharing articles. The general recommendation for posting frequency on this platform is 1-2 times a week, similar to Facebook, but with a distinct difference in content tone and subject matter. Articles that delve into industry trends, professional development, and educational content tend to resonate well with the LinkedIn audience.
Leveraging LinkedIn’s unique features can also amplify your article’s reach and engagement. For instance, you can consider publishing summarized versions of your articles directly through LinkedIn Articles, which not only positions you as a thought leader but also makes the content easily shareable within the network. In addition, LinkedIn allows for more targeted sharing options, enabling you to select specific industries, companies, or job titles as your intended audience. Therefore, while the frequency of sharing on LinkedIn might be less compared to Twitter or Pinterest, the platform offers a more focused environment that calls for quality, professionally relevant content and meticulous audience targeting.

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What Are Instagram Specific Guidelines for Sharing Articles?

Here is a summary of Instagram specific guidelines for sharing articles:

Recommended Frequency:

  • 1-3 times a week

Best Practices:

  • Use Instagram Stories for real-time updates
  • Leverage IGTV for longer video content related to the blog

Instagram presents a unique set of challenges and opportunities for sharing articles, primarily due to its visual-centric nature. While the platform doesn’t allow clickable links in post captions, there are creative ways to direct traffic to your blog. The general recommendation for posting frequency ranges from 1-3 times a week, but the key here is visual storytelling. High-quality images or short video clips that encapsulate the essence of your article can act as effective teasers. You can then guide the audience to the article link in your bio or utilize the ‘Swipe Up’ feature in Instagram Stories if you have access to it.
Stories are an essential part of Instagram’s ecosystem and should not be overlooked. Not only can you use Stories for real-time updates or behind-the-scenes looks but also to share snippets or key takeaways from your article. Features like ‘Story Highlights’ allow you to create a permanent reel of Stories that can act as a dynamic table of contents for your blog posts. Instagram also offers IGTV for longer video content, which can be an excellent avenue for delving deeper into your article’s subject matter. Overall, Instagram requires a more visual and interactive approach to article sharing, making it essential to think beyond mere text and links.

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What Are Pinterest Specific Guidelines for Sharing Articles?

Here is a summary of Pinterest specific guidelines for sharing articles:

Recommended Frequency:

  • 5-10 times a day

Best Practices:

  • Use visually compelling images
  • Pin to multiple relevant boards

Pinterest operates in a unique space among social media platforms, serving more as a visual discovery engine than a traditional social network. Its distinct mechanics allow for a much higher frequency of sharing compared to other platforms; you can pin content as often as 5-10 times a day without overwhelming your audience. Because pins have a longer lifespan and can be discovered long after they are posted, it’s beneficial to maintain a consistent posting schedule that includes a mix of new and evergreen content.
Given Pinterest’s visual nature, the aesthetics of your pins play a crucial role in capturing attention. It’s recommended to create multiple pin images for a single article, each focusing on different aspects or key takeaways of your content. This diversification can increase the likelihood of your article being discovered and shared. Rich Pins, a feature unique to Pinterest, allows you to attach extra information like article titles and descriptions directly to your pin, providing context that can enhance user engagement. Moreover, leveraging Pinterest boards that are categorized according to topics relevant to your blog can serve as an organized archive, making it easier for followers to find and share your articles. Overall, Pinterest offers significant advantages for article sharing but requires a dedicated and visually oriented strategy.

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What Are Threads Specific Guidelines for Sharing Articles?

Threads is so new that there really hasn’t been adequate time to establish guidelines for sharing and posting articles and content.
Here are the Threads specific guidelines for sharing articles:

  • Always get permission before posting content that you don’t own. This includes articles, images, videos, and other forms of creative work. If you don’t have the copyright or permission to share something, don’t do it.
  • Do not share articles that are false or misleading. This includes articles that contain incorrect information or that are designed to deceive or manipulate readers.
  • Do not share articles that are hateful or discriminatory. This includes articles that promote violence, hate speech, or discrimination against any group of people.
  • Do not share articles that are spam or promotional content. This includes articles that are only intended to sell a product or service or that are designed to generate clicks or traffic.
  • Do not share articles that are sexually explicit or violent. This includes articles that contain nudity, graphic violence, or other explicit content.
  • Give credit to the original source. When you share an article, be sure to include a link back to the original source. This helps to support the creators of the content and gives your readers a way to learn more.
  • Be mindful of your audience. When you’re sharing an article, think about who your audience is and what they might be interested in. Don’t share articles that are irrelevant or inappropriate for your audience.
  • Use relevant hashtags. When you share an article, be sure to use relevant hashtags. This will help people find your content when they’re searching for information on that topic.

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What Are Gab Specific Guidelines for Sharing Articles?

Here is a summary of Gab specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Use visually compelling images. Gab Chat has built-in AI and can help you by generating unique images for your posts.
  • Use Gab Video to share video content.

Gab is a social media platform known for its emphasis on free speech and relatively minimal content moderation. This creates a unique environment for sharing articles, as the platform attracts a diverse range of viewpoints and discussions. However, this also means that the content you share needs to be carefully considered for its potential to elicit strong reactions, given the platform’s particular user base. The general guideline for posting frequency on Gab is somewhat similar to Facebook or LinkedIn, with 1-2 posts per week often being sufficient to engage your audience without overwhelming them.
While Gab doesn’t have the real-time, rapid-fire nature of Twitter, it does allow for longer posts, up to 3,000 characters, providing ample space for in-depth commentary or summaries to accompany your shared articles. Hashtags can also be employed for categorizing content and enhancing discoverability. It’s advisable to engage with comments and reposts to foster community interaction, much as you would on other platforms. However, the unique demographic and ideological leanings of the Gab community make it imperative to understand the kind of content that resonates here. Tailoring your articles to fit the interests and discussions that are already taking place on Gab can help increase the impact and reach of your shared content.

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What Are MeWe Specific Guidelines for Sharing Articles?

Here is a summary of MeWe specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Use visually compelling images.
  • No algorithmic timelines.
  • Use Groups and Pages to share content.

MeWe is a platform that touts itself as a privacy-focused social network, offering an alternative to mainstream platforms that collect user data for targeted advertising. Because MeWe attracts users who are particularly concerned about privacy and data collection, the content you share here should ideally resonate with these overarching themes. The general rule for posting frequency tends to align more closely with platforms like Facebook and LinkedIn, where 1-2 quality posts per week are usually adequate for maintaining engagement without causing fatigue among your followers.
When sharing articles on MeWe, consider leveraging the platform’s unique features, such as the absence of a traditional ‘like’ button. Instead, MeWe offers more nuanced emoji reactions, allowing you to gauge audience engagement in a different way. Utilize MeWe’s groups and pages, which operate much like those on Facebook, to share articles that are finely tuned to specific community interests. Given the platform’s privacy focus, sharing articles that deal with issues like data security, privacy laws, and ethical technology usage can see increased engagement. Additionally, since MeWe does not employ algorithmic timelines, your posts have a good chance of being seen by your audience without being deprioritized, making each share potentially more impactful. Therefore, the MeWe environment calls for a tailored approach that considers both the platform’s unique features and the particular interests of its user base.

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What Are Truth Social Specific Guidelines for Sharing Articles?

Here is a summary of Truth Social specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Use visually compelling images.
  • No algorithmic timelines.
  • Use Groups and Pages to share content.

Truth Social is a social media platform that positions itself as an alternative to mainstream social media networks, promoting free speech and minimal content moderation. Given its relatively new entry into the social media landscape and specific ideological leanings, the platform often attracts a user base with particular political and social viewpoints. As such, the articles and content shared here should ideally align with the interests and concerns of this specific audience. Posting frequency can mirror that of similar platforms like Facebook or MeWe, with 1-2 high-quality posts per week generally being sufficient to maintain consistent engagement.
The platform allows for posts, referred to as “Truths,” and re-posts, known as “Retruths,” providing a familiar structure for those accustomed to Twitter. When sharing articles, consider giving an insightful summary or a provocative statement as a lead-in to attract attention. Hashtags can be employed for categorizing your posts and improving their discoverability, but they should be used judiciously to avoid clutter. While the platform is still evolving, and thus, best practices are not as established as with older platforms, being attuned to community norms and trending topics on Truth Social will go a long way in informing how best to share articles for maximum impact and engagement. Given the platform’s ideological leanings, it’s particularly important to know your audience and tailor your content and sharing strategies accordingly.

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What Are Gettr-Specific Guidelines for Sharing Articles?

Here is a summary of Gettr-specific guidelines for sharing articles:

Recommended Frequency:

  • 1-3 times a week

Best Practices:

  • Use visually compelling images.
  • Use engagement to drive traffic to shared content.

Gettr is another new addition to the social media landscape, aiming to provide a platform that values free expression and open discourse. Similar to Truth Social, it attracts a user base with specific ideological orientations. When it comes to sharing articles on Gettr, it’s advisable to consider this particular audience to maximize engagement. In terms of posting frequency, 1-3 times a week can be a good starting point, but it’s essential to monitor how your content is received and adjust accordingly.
The platform offers various features like the “echo” function, similar to Twitter’s retweet, and allows for posts up to 777 characters, giving you more room than Twitter to provide context or summaries for the articles you’re sharing. Hashtags are also part of the Gettr ecosystem, serving to categorize content and increase its discoverability. Given Gettr’s orientation towards free speech and its specific demographic, it may be particularly beneficial to share articles that provoke thought, challenge norms, or incite discussions around societal and political topics. As with any other platform, interaction is key: responding to comments and participating in discussions can enhance your credibility and expand your content’s reach. Understanding the platform’s unique features and audience can significantly inform your approach to sharing articles on Gettr.

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What Are Mastadon Specific Guidelines for Sharing Articles?

Here is a summary of Mastadon-specific guidelines for sharing articles:

Recommended Frequency:

  • 1-2 times a week

Best Practices:

  • Use visually compelling images.
  • No algorithmic timelines.
  • Use Groups and Pages to share content.

Mastodon, an open-source social network, provides a decentralized alternative to mainstream social media platforms. It’s comprised of various independently operated servers, known as “instances,” each with its own rules, community, and focus. This decentralization means that your strategy for sharing articles on Mastodon may need to be more nuanced and tailored to the specific instances where you are most active. Posting frequency can be similar to Twitter, given the platform’s chronological feed and shorter post format, commonly known as “toots.” However, the decentralized nature of the platform means that spamming is generally less tolerated, so it’s best to aim for 1-3 quality posts per day.
One of the unique features of Mastodon is its two-tiered approach to post-privacy. You can choose to share articles publicly, where they can be seen by anyone, or you can limit visibility to your followers or even make them completely private. Given the platform’s focus on community and privacy, it’s crucial to respect these boundaries and to share content that aligns with the specific ethos of the instances you’re part of. Hashtags are also functional on Mastodon and can be useful for categorizing your posts and enhancing discoverability. Additionally, Mastodon encourages more in-depth interactions through its threaded conversations, so be prepared to engage in deeper dialogues around the articles you share. Overall, sharing articles on Mastodon requires a tailored approach that respects the unique aspects of this decentralized platform.

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How Should Social Sharing Strategies Be Tailored to Specific Goals?

This is a summary of how specific goals affect social sharing strategies:

Brand Awareness:

  • Focus on platforms with broad reach

Lead Generation:

  • Consider professional networks like LinkedIn

Community Engagement:

A one-size-fits-all approach to social media is rarely effective, especially when you have specific goals in mind—be it brand awareness, audience engagement, or driving website traffic. First, it’s essential to define your objectives clearly. Are you aiming to establish thought leadership within a particular industry? Or is the goal more straightforward, like boosting sales for an e-commerce site? Once the goal is set, every share should in some way contribute to its achievement.
For brand awareness, sharing articles that provide value to your audience without a hard sell can foster goodwill and make people more likely to engage with your brand. Platforms like Instagram and Pinterest, with their visual focus, are excellent for this. On the other hand, if the goal is lead generation or conversions, platforms like LinkedIn and Twitter can be more effective. These platforms allow you to target a specific audience who are likely to be interested in your product or service, especially through the use of hashtags or community engagement. The content, in this case, should have strong calls to action and possibly lead back to a landing page optimized for conversion. Moreover, the metrics you choose to monitor should align closely with your objectives. Click-through rates, for instance, might be a crucial metric if your goal is to drive website traffic, while engagement metrics like shares and comments are more relevant for brand awareness. Therefore, tailoring your social sharing strategy to align precisely with your goals is not just advisable—it’s essential.

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How To Implement Monitoring and Adjustments For Social Media Sharing?

This is a summary of how specific goals affect social sharing strategies:

  • Use analytics tools to measure KPIs
  • Make periodic adjustments based on performance data

Monitoring and adjustments are essential components of a well-rounded social media strategy. Without them, you’re essentially flying blind, not knowing what’s resonating with your audience or how close you are to meeting your goals. The first step is to define key performance indicators (KPIs) that align with your objectives. These could range from engagement rates and follower growth to more conversion-focused metrics like click-through rates and lead generation. Tools like Google Analytics, Hootsuite, and native analytics offered by social media platforms can be used to track these KPIs in real time.
Once you have a decent amount of data, the next step is analysis and adjustment. Are your posts getting enough engagement? Is your follower count growing at a satisfactory rate? If not, it might be time to reassess your content strategy or even the platforms you’re focusing on. Perhaps your LinkedIn posts are generating a lot of professional engagement, but your Twitter activity is lackluster. In that case, you might decide to focus more resources on LinkedIn. Similarly, if your click-through rates are not up to the mark, you might want to reevaluate your calls to action or the quality of the articles you’re sharing. Adjustments should be both reactive, responding to performance metrics, and proactive, anticipating shifts in user behavior or platform algorithms. By keeping a finger on the pulse of your social media performance and being willing to adapt as necessary, you can ensure that your social media sharing is as effective as it can be.

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What Are the Risks and Contingencies For Social Media Sharing?

This is a summary of how specific social media platform risks and contingencies can affect social sharing strategies:

Algorithm Changes:

  • Always stay updated on algorithmic changes in the platforms you use

Audience Fatigue:

  • Monitor for signs of decreased engagement, which might indicate over-sharing

Social media platforms are dynamic spaces with ever-changing algorithms, community norms, and user behaviors. Therefore, any strategy for sharing articles or other content comes with inherent risks. One primary risk is content misalignment, where what you share doesn’t resonate with your audience or, worse, offends or alienates them. Another is dependency on a single platform; if that platform’s algorithm changes or it experiences an outage, your reach and engagement can plummet overnight. There’s also the possibility of falling afoul of a platform’s content policies, risking penalties ranging from reduced visibility to account suspension.
Given these risks, contingencies are vital. Diversification is the cornerstone of a resilient strategy; don’t put all your eggs in one social media basket. If you’re reliant on Facebook for most of your traffic, consider expanding to LinkedIn or Twitter to mitigate risks. Have a crisis communication plan in place to handle instances where a post goes awry, triggering negative feedback or public relations issues. This plan should include steps for immediate response, longer-term mitigation, and learning from the incident to prevent future issues. Also, stay updated on the terms of service and community guidelines of the platforms you’re active on so you can pivot your strategy as needed. Tools for monitoring social media sentiment can provide real-time feedback on how your content is being received, allowing you to course-correct quickly if necessary. By recognizing the risks and having contingencies in place, you can make your social media sharing strategy both robust and adaptable.

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Do Social Media Platforms Have Different Posting Strategies?

Determining the optimal frequency for sharing your blog posts on social media is a complex but essential task. By being mindful of your target audience and adjusting your strategy according to specific goals and platform guidelines, you can effectively enhance your blog’s reach and engagement.
Each social media platform has its unique set of characteristics—audience demographics, engagement patterns, content formats, and so forth—that necessitate distinct posting strategies. For example, Instagram is heavily visual and suits brands or publishers that can represent their content in an engaging visual manner. Short posts, compelling images, and the effective use of hashtags are crucial here. On the other hand, LinkedIn caters to a professional audience seeking industry insights, networking opportunities, and career growth. Therefore, the articles you share should be more formal and industry-focused, and the posting frequency might be less compared to other platforms where more frequent posting is the norm.
Twitter, with its fast-paced feeds, lends itself to higher posting frequencies, sometimes multiple times a day, and is well-suited for sharing breaking news, updates, or promoting dialogue. On Pinterest, the focus is on high-quality, shareable images that link back to your content, often how-to guides or inspirational pieces. Moreover, Pinterest users are often in the planning phase (think weddings, home improvement, recipes), so timing and content must align with these considerations. Even within a single platform, strategies can differ between organic posts and paid promotions, as the latter often allows for more targeted audience segmentation. In summary, the differences in user behavior, content preferences, and interaction dynamics across various social platforms necessitate different posting strategies tailored to each platform’s unique landscape.

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